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Agile Marketing BOK

Agile Marketing BOK

Original price was: R1 650,00.Current price is: R825,00.

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The Definitive Guide for Marketing Excellence in the Agile Era

The comprehensive 20-chapter guide that transforms how early and mid-career marketers plan, execute, and win—in a market that changes faster than your annual plan.

Your Marketing Plan Was Obsolete Before the PDF Finished Loading
You know the feeling. You spend months crafting the perfect campaign. Strategy sessions. Creative reviews. Stakeholder approvals. Budget negotiations. By the time you’re ready to launch, three things have happened:
→ Your competitor already shipped something similar (faster) → Your customer data from last quarter no longer reflects reality → Your “bulletproof” strategy assumes a market that no longer exists
This isn’t your fault. Traditional marketing was designed for stability. You were trained in a world of annual plans, big-bang campaigns, and “measure twice, cut once.”
But you don’t work in that world anymore.
You work in VUCA: Volatile. Uncertain. Complex. Ambiguous.
And your playbook? Written for a different century.

THE SOLUTION (AM-BoK Introduction)

Introducing the Agile Marketing Body of Knowledge
The AM-BoK is the first comprehensive curriculum designed specifically for marketing professionals who need to deliver results while the ground shifts beneath them. Not after. Not when the plan allows. Now.
This isn’t a software development manual with “marketing” find-and-replaced. It’s not a collection of blog posts repackaged. It’s a rigorous, complete body of knowledge developed by and for marketers who’ve faced the same chaos you face—and found a better way.
20 Chapters. 8 Major Parts. One Transformation.
From foundational principles to enterprise-scale implementation, from content sprints to AI integration, the AM-BoK gives you the frameworks, tools, and confidence to thrive in marketing’s new reality.

WHO THIS IS FOR (Audience Targeting)

Early-Career Marketers (0-3 Years) You’re building your toolkit. Make sure it includes what actually works today. Master Scrum, Kanban, and hybrid frameworks before bad habits set in. Build a career that’s future-proof, not future-shocked.
Mid-Career Marketers (4-8 Years) You’re leading teams, managing budgets, feeling the squeeze between “move faster” and “don’t mess up.” The AM-BoK shows you how to deliver both speed and quality—while building teams that love their work again.
Marketing Leaders & CMOs You need organizational transformation, not individual tips. The AM-BoK provides the maturity models, business cases, and scaling frameworks to justify investment and guide enterprise-wide change.
Agile Coaches & Consultants You understand Agile. Now master marketing Agile. The specific adaptations, case studies, and industry nuances that make you credible with CMOs and marketing teams.

WHAT YOU’LL LEARN (Chapter Breakdown)

PART I: FOUNDATIONS

Why Traditional Marketing Is Failing & How Agile Changes Everything
  • Chapter 1: The Agile Imperative — The VUCA world, the Kodak-Instagram parable, and building your business case
  • Chapter 2: Core Philosophies — Translating the Agile Manifesto for marketing, Lean waste elimination, Design Thinking integration
  • Chapter 3: Maturity Model — Assessing your organization and roadmapping transformation

PART II: FRAMEWORKS

Scrum, Kanban, and Scaling for Marketing Contexts
  • Chapter 4: Scrum for Marketing — Sprints that actually work, ceremonies adapted for creative teams, handling stakeholder chaos
  • Chapter 5: Kanban for Continuous Flow — Visualizing marketing work, WIP limits that stick, managing always-on operations
  • Chapter 6: Hybrid & Scaled Approaches — Scrumban, SAFe for marketing, multi-team coordination

PART III: OPERATIONAL EXCELLENCE

Running Agile Marketing Teams That Deliver
  • Chapter 7: Team Structures — Cross-functional squads, T-shaped marketers, remote Agile
  • Chapter 8: Planning & Estimation — Rolling forecasts, story points for campaigns, velocity tracking
  • Chapter 9: Agile Execution — Backlog management, user stories for marketing, handling unplanned work

PART IV: MARKETING DISCIPLINES

Agile in Action: Content, Campaigns, Brand, and Technology
  • Chapter 10: Agile Content Marketing — Content sprints, minimum viable content, SEO agility
  • Chapter 11: Agile Campaign Management — Campaigns as products, hypothesis-driven design, real-time optimization
  • Chapter 12: Agile Brand & Creative — Iterative brand evolution, streamlined approvals, customer co-creation
  • Chapter 13: Agile Marketing Technology — Martech as product, CI/CD for marketing, technical debt management

PART V: DATA-DRIVEN AGILE

Measurement, Experimentation, and Learning
  • Chapter 14: Agile Analytics — Beyond vanity metrics, leading indicators, real-time dashboards
  • Chapter 15: Experimentation Culture — Testing at scale, statistical significance for marketers, learning systems

PART VI: CUSTOMER-CENTRIC AGILE

Research, Experience, and Voice of Customer
  • Chapter 16: Agile Customer Research — Continuous discovery, rapid ethnography, jobs-to-be-done
  • Chapter 17: Agile Customer Experience — CX as product, touchpoint optimization, NPS in Agile cycles

PART VII: ADVANCED AGILE

Budgeting, Complexity, and the Future
  • Chapter 18: Agile Budgeting — Beyond annual cycles, incremental funding, cost of delay
  • Chapter 19: Complex Organizations — Change management, regulated industries, global coordination
  • Chapter 20: Future of Agile Marketing — AI integration, predictive analytics, autonomous systems, ethical frameworks

PART VIII: PRACTICAL TOOLKIT

Templates, Case Studies, and Certification Paths
  • 30+ ready-to-use templates
  • 4 detailed transformation case studies
  • Certification and learning pathway guides

WHY MARKETING PEOPLE SHOULD CARE (Value Proposition)

1. Because Your Career Depends on It

The marketing job market has split. On one side: professionals who can operate with speed, data, and adaptability. On the other: those clinging to annual plans and “the way we’ve always done it.”
Which side is growing? Which side is hiring? Which side is getting promoted?
The AM-BoK gives you the vocabulary, frameworks, and credibility to lead in modern marketing organizations. Or to build one.

2. Because “Busy” Isn’t the Same as “Effective”

You work hard. Your team works hard. But are you working smart?
Agile Marketing eliminates the waste that consumes 40-60% of marketing effort:
  • Rework from late feedback
  • Waiting for approvals
  • Context switching between projects
  • Building campaigns nobody asked for
  • Perfecting assets that underperform
The AM-BoK shows you how to cut waste without cutting corners—delivering more value with less burnout.

3. Because Your Competitors Are Already Doing This

That competitor who beat you to market? They’re not smarter. They’re not spending more. They’re not working harder.
They’re working Agile.
67% of enterprise marketing teams now practice some form of Agile. 34% have department-wide adoption. The laggards aren’t catching up—they’re being left behind.
The AM-BoK is your competitive intelligence and your competitive response.

4. Because “Agile” Is Misunderstood (And You Can Get It Right)

Search “Agile Marketing,” and you’ll find:
  • Software developers explaining Scrum (wrong audience)
  • Blog posts with 5 “tips” (not comprehensive)
  • Consultants selling transformation (without the how-to)
The AM-BoK is different. It’s by marketers, for marketers. Every principle translated. Every practice is adapted. Every case study from marketing organizations like yours.
No translation required. No “figure out how this applies to you.” Just actionable guidance you can use Monday morning.

5. Because Transformation Doesn’t Have to Be Traumatic

You’ve seen change initiatives fail. The big-bang reorganization. The tool rollout nobody uses. The training everyone forgets.
The AM-BoK gives you phased, proven paths:
  • Start with one team, one framework, 90 days
  • Build credibility with quick wins
  • Scale based on evidence, not enthusiasm
  • Sustain with culture change, not just process change
From pilot to enterprise, the AM-BoK meets you where you are.

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