The Global Standard for Agile Marketing Certification

Marketing leadership, run on agile.

Master the AM-BoK methodology, earn a credential recognized by enterprise marketing teams, and learn to plan, execute, measure and improve at the speed your business actually moves.

Get the AM-BoK

Certify online, 3 exam attempts included, results in minutes.

Hear it from the coach

Two minutes with your instructor

A short introduction to how the AM-BoK program is structured, what the certification actually tests, and who it's built for — marketers, brand leads, and anyone stepping into a coaching practice of their own.

AM Agile Marketing Africa faculty

200+ pages

The definitive resource

Stop running marketing on an outdated playbook.

The Agile Marketing Body of Knowledge (AM-BoK) gives you the frameworks, tools, and real-world applications to plan smarter, execute faster, and continuously improve marketing performance.

20 Comprehensive chapters covering Scrum, Kanban, and hybrid frameworks
50+ Ready-to-use templates for sprints, backlogs, and retrospectives
3 Real case studies, including Spotify, IBM, and ING Bank
∞ Practical exercises you can apply immediately

Download Chapter 1 Free Get the Full Book

Illustrative learner outcomes — replace with verified results

What certified marketers say changes first.

"We replaced our quarterly campaign cycle with two-week sprints. The backlog templates alone paid for the certification in the first month."

N.M.

Marketing Lead, Retail Bank

Certified Agile Marketing Professional

+34%Campaign throughput

6 wksTo first sprint live

"The retrospective framework changed how my team talks about failure. We now ship, measure, and adjust — instead of debating for a month."

T.K.

Brand Manager, FMCG

Certified Agile Marketing Professional

-40%Time to campaign launch

2 sprintsTo measurable lift

"I built a coaching practice on the back of this certification. The licensed-coach track gave me the credibility to walk into director-level conversations."

S.A.

Independent Agile Marketing Coach

Licensed AM-BoK Coach

12Corporate clients coached

4 moTo first paid engagement

Choose your path

Live, on-demand, or built for your organization.

Every path leads to the same globally recognized AM-BoK certification — the delivery model is what changes.

	On-Demand	Live Cohort	Corporate
Format	Self-paced video modules	Scheduled live sessions + coach access	Custom, delivered in-house
AM-BoK access	Included	Included	Included, team licenses
Certification exam	3 attempts, self-scheduled	3 attempts, proctored live	3 attempts per team member
Coach interaction	—	Weekly live coaching	Dedicated facilitator
Best for	Independent learners on their own schedule	Marketers who want structure and accountability	Teams standardizing on one methodology
Investment	From the AM-BoK price	Cohort pricing, seats limited	Custom quote
	Get the Book		Talk to Us

Next live cohort starts in

Seats are limited by design.

Small live cohorts keep coaching personal. Three dates are open right now — pick the one that fits your schedule.

Days

Hours

Mins

Secs

Counting down to the 22-23 July cohort

Next up

22-23 July

4 of 20 seats remaining

Cohort 2

19-20 August

13 of 20 seats remaining

Cohort 3

23-24 September

18 of 20 seats remaining

Become a Licensed Coach Instead

The next Agile Marketing standard for Africa starts with your certification.

Join the community of marketers building their practice — and their credibility — on one shared methodology.

Get the AM-BoK

Marketing leadership, run on agile.

Two minutes with your instructor

Stop running marketing on an outdated playbook.

What certified marketers say changes first.

Live, on-demand, or built for your organization.

Seats are limited by design.

The next Agile Marketing standard for Africa starts with your certification.

Before you go — get Chapter 1 of the AM-BoK, free.

Check your inbox.

Enroll in Agile Marketing Africa

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