Agile Marketing 101 – Live Workshop

Build the mindset, skills, and confidence to succeed in modern marketing.

Agile Marketing 101 is a live, instructor-led virtual course designed for professionals who want to understand how marketing is evolving in an AI-driven, customer-centric world. Whether you’re starting your career, transitioning into marketing, or looking to refresh your knowledge, this course provides a practical foundation that prepares you for today’s business environment.

More than an introduction to marketing, Agile Marketing 101 introduces a new way of thinking—one that values adaptability, experimentation, collaboration, customer insight, and continuous learning. You’ll discover why traditional marketing approaches are no longer enough and how agile principles help organizations respond more effectively to changing customer needs, emerging technologies, and competitive pressures.

This course also serves as the ideal gateway to the Agile Marketing Body of Knowledge (AM-BoK), our comprehensive professional programme that explores agile marketing frameworks, leadership, AI, strategy, measurement, and implementation in depth.

Why This Course Matters

Marketing is no longer confined to the marketing department. Every business function is expected to understand customers, communicate value, and make data-informed decisions. At the same time, artificial intelligence, automation, and digital transformation are reshaping how organizations operate.

Employers increasingly seek professionals who can:

• Adapt quickly to changing business environments.
• Understand customer needs and market dynamics.
• Use AI and digital tools to improve productivity.
• Communicate ideas clearly and influence stakeholders.
• Make informed decisions using data and insights.
• Collaborate effectively across teams.
• Continuously learn and embrace change.

Agile Marketing 101 equips you with the mindset and foundational skills to meet these expectations, helping you become more valuable to your organization and more competitive in your career.

What You’ll Learn

By the end of the course, you’ll be able to:

• Understand the principles and mindset behind agile marketing.
• Explain how customer needs drive successful marketing decisions.
• Explore the role of AI, automation, and digital technologies in modern marketing.
• Learn the fundamentals of market research, customer personas, and value propositions.
• Understand the marketing funnel and customer journey.
• Create SMART marketing objectives aligned with business goals.
• Build simple, measurable marketing plans using agile principles.
• Understand key digital marketing channels and how they work together.
• Measure marketing performance using meaningful metrics and KPIs.
• Apply continuous improvement through testing, feedback, and iteration.
• Recognize how marketing contributes to business growth, innovation, and customer experience.

Who Should Attend?

This course is ideal for:

• Students and graduates preparing for a marketing career.
• Early-career marketing professionals.
• Business owners and entrepreneurs.
• Communications, sales, and customer experience professionals.
• Professionals transitioning into marketing roles.
• Anyone seeking a practical introduction to agile marketing before progressing to the Agile Marketing Body of Knowledge.

Your Next Step

Agile Marketing 101 provides the knowledge and confidence to understand modern marketing principles while preparing you for more advanced study. Upon completion, you’ll be well positioned to continue your learning through the Agile Marketing Body of Knowledge (AM-BoK), where you’ll develop the strategic, technical, leadership, and AI-enabled capabilities needed to lead marketing in an increasingly complex and rapidly evolving business landscape.

Start with the fundamentals. Build the mindset. Prepare for the future of marketing.