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SUMMARY:Agile Marketing 101 - Live Workshop
DESCRIPTION:Build the mindset\, skills\, and confidence to succeed in modern marketing. \n\n\n\nAgile Marketing 101 is a live\, instructor-led virtual course designed for professionals who want to understand how marketing is evolving in an AI-driven\, customer-centric world. Whether you’re starting your career\, transitioning into marketing\, or looking to refresh your knowledge\, this course provides a practical foundation that prepares you for today’s business environment. \n\n\n\n\n\n\n\nMore than an introduction to marketing\, Agile Marketing 101 introduces a new way of thinking—one that values adaptability\, experimentation\, collaboration\, customer insight\, and continuous learning. You’ll discover why traditional marketing approaches are no longer enough and how agile principles help organizations respond more effectively to changing customer needs\, emerging technologies\, and competitive pressures. \n\n\n\nThis course also serves as the ideal gateway to the Agile Marketing Body of Knowledge (AM-BoK)\, our comprehensive professional programme that explores agile marketing frameworks\, leadership\, AI\, strategy\, measurement\, and implementation in depth. \n\n\n\nWhy This Course Matters \n\n\n\nMarketing is no longer confined to the marketing department. Every business function is expected to understand customers\, communicate value\, and make data-informed decisions. At the same time\, artificial intelligence\, automation\, and digital transformation are reshaping how organizations operate. \n\n\n\nEmployers increasingly seek professionals who can: \n\n\n\n\nAdapt quickly to changing business environments.\n\n\n\nUnderstand customer needs and market dynamics.\n\n\n\nUse AI and digital tools to improve productivity.\n\n\n\nCommunicate ideas clearly and influence stakeholders.\n\n\n\nMake informed decisions using data and insights.\n\n\n\nCollaborate effectively across teams.\n\n\n\nContinuously learn and embrace change.\n\n\n\n\nAgile Marketing 101 equips you with the mindset and foundational skills to meet these expectations\, helping you become more valuable to your organization and more competitive in your career. \n\n\n\nWhat You’ll Learn \n\n\n\nBy the end of the course\, you’ll be able to: \n\n\n\n\nUnderstand the principles and mindset behind agile marketing.\n\n\n\nExplain how customer needs drive successful marketing decisions.\n\n\n\nExplore the role of AI\, automation\, and digital technologies in modern marketing.\n\n\n\nLearn the fundamentals of market research\, customer personas\, and value propositions.\n\n\n\nUnderstand the marketing funnel and customer journey.\n\n\n\nCreate SMART marketing objectives aligned with business goals.\n\n\n\nBuild simple\, measurable marketing plans using agile principles.\n\n\n\nUnderstand key digital marketing channels and how they work together.\n\n\n\nMeasure marketing performance using meaningful metrics and KPIs.\n\n\n\nApply continuous improvement through testing\, feedback\, and iteration.\n\n\n\nRecognize how marketing contributes to business growth\, innovation\, and customer experience.\n\n\n\n\nWho Should Attend?\n\n\n\nThis course is ideal for: \n\n\n\n\nStudents and graduates preparing for a marketing career.\n\n\n\nEarly-career marketing professionals.\n\n\n\nBusiness owners and entrepreneurs.\n\n\n\nCommunications\, sales\, and customer experience professionals.\n\n\n\nProfessionals transitioning into marketing roles.\n\n\n\nAnyone seeking a practical introduction to agile marketing before progressing to the Agile Marketing Body of Knowledge.\n\n\n\n\nYour Next Step\n\n\n\nAgile Marketing 101 provides the knowledge and confidence to understand modern marketing principles while preparing you for more advanced study. Upon completion\, you’ll be well positioned to continue your learning through the Agile Marketing Body of Knowledge (AM-BoK)\, where you’ll develop the strategic\, technical\, leadership\, and AI-enabled capabilities needed to lead marketing in an increasingly complex and rapidly evolving business landscape. \n\n\n\nStart with the fundamentals. Build the mindset. Prepare for the future of marketing.
URL:https://agilemarketing.africa/event/agile-marketing-101-live-workshop-17072026/
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